AboutHealthy Choice

Since 1989, Healthy Choice has had one goal: to give people a healthy option that's as delicious as it is easy to prepare. Our chefs work tirelessly to create surprising and inspired dishes that help you live a healthy lifestyle. They’re unique dishes full of gourmet flavors and fresh ingredients, cooked with steam versus in a traditional microwave meal tray, for freshness you can see and taste.


Power Bowls

We exist to make quick, healthy food more accessible for the average person. We’re also on a mission to prove small choices make a big impact and that mindful eating is the best alternative to mainstream dieting. Since we believe every ingredient matters, our frozen entrées are easy-to-cook, responsibly sourced, and packed with premium, flavorful foods.

So, whether you’re low-carb, “flexitarian,” or gluten-free, we have a variety of prepared meals to choose from. Because at the end of the day, your food is your choice.


But, we can’t talk food without talking sustainability. After all, healthy food can only come from a resilient ecosystem where everyone’s playing their part. We continue to source our ingredients from U.S. farmers and vet international suppliers (like farmers in developing economies who receive sustainable agriculture training). In 2017, we began using serving bowls made from plant-based fiber for our newly-launched line of Power Bowls. Since then, we’ve expanded to use them for our Healthy Choice Max and Healthy Choice Zero items as well.  By using these bowls as an alternative to ones made entirely of plastic, we have already avoided over 5.9 million pounds of plastic for Power Bowls alone, the equivalent weight of over 275 school buses! Healthy Choice Zero and Healthy Choice Max have also both avoided over 150,000 pounds of plastic each since their launch in 2021! Our bowls are not only recyclable but also a more sustainable alternative to 100% plastic bowls because, unlike plastic, the fibers that make up the base of our bowls come from renewable resources.

Our manufacturing processes have helped us lower greenhouse gas emissions and reduce our annual energy use by almost 2 million kilowatt hours, but we know our work doesn’t stop here. We’re committed to extending the concept of “healthy” to our entire supply chain.

Our Standards


For three decades, we’ve committed ourselves to making frozen entrées that are easy-to-cook, responsibly sourced, and packed with premium, flavorful ingredients. Since collaborating with the FDA in our early days, we have only created products that comply with the guidelines for fat, saturated fat, cholesterol, and sodium. Today, we remain the only major brand in the frozen meals category that can proudly call all of its food “healthy.”


After former CEO Mark Harper suffered a heart attack in 1985, Healthy Choice decided it was time to make a change. We worked with the FDA to create a set of standards that foods must meet in order to be called “healthy.” Then, we made ourselves a promise to change the healthy food narrative once and for all. Thirty years later, we are proud of our ever-evolving menu of quick meals and contemporary recipes that have made healthy eating a no-brainer.